Your Rewards Every Week

An online sports betting and casino operator, serving millions of customers globally, with an online campaign offering weekly rewards to boost engagement. The project comprised the design of the campaign's new logo and brand identity to communicate value while maintaining consistency effectively.

Year

2024

Client

Betway UK & Ireland

Discipline

Branding, Logo identity, Social media, Animation

The back of a newspaper showing a You Rewards Every Week advert, from Betway.

Project Overview

Bet the responsible way.

Lead designer for Betway's promotional campaign and rewards program, responsible for conceptualising and executing
the complete visual identity, alongside the Creative Director and Senior Integrated Designer. This included producing a cohesive suite of digital assets across multiple platforms and crafting
targeted social media content to maximise reach and conversion.

Ideation

Sketches exploring typographic layout and graphical elements - resulting in three different identities/routes that were fleshed out and presented to the client.

A collection of concepts exploring potential logos and visual identities for Betway's Your Rewards Every Week Campaign.
A collection of concepts exploring potential logos and visual identities for Betway's Your Rewards Every Week Campaign.
Delivery

The identity was designed to work across various sporting verticals, platforms, and promotions through logo and colour derivations alongside playful typography, ambassadors, and rhomboids.

A few pages from the Your Rewards Every Week brand guidelines, covering the logos, the brand colours and the preferred typeface.
Examples of the Your Rewards Every Week social media assets.
Media

The new YREW campaign is now in use across
Betway’s social channels, with OOH media and event-specific assets boosting reach. Impressions increased by 112% and engagement increased by 19.5%.

A laptop showing Betway's Facebook page, complete with a Your Rewards Every Week branded cover image.
A TV showing Betway's Your Rewards Every Week branded horse racing livestream.