Branding, Logo identity, Merchandising, Web design
Sole designer of the record store’s rebrand, focusing on digital market penetration through web-store design, social media marketing, merchandise and in-store artist promotions.
The new visual identity creates a friendly, youthful space for people to celebrate the colourful world of music. The rings take inspiration from revolutions and represent the different available media formats.
The brand marks used on physical collateral effectively show the identity at a glance. They are designed to be bold and fun, increasing the product’s visual satisfaction and brand promotion.
Marketing and community outreach through social media, backed by an easy-to-navigate online shopping experience.