Lylo Products Limited
Brand identity, Communication design
Co-founder, Brand manager
England is set to run short of water within 25 years. The projected need for more water and the decreasing number of reserves means we must examine the current use more strategically.
Co-founded with Joanna Power.
Showers are one of the largest water consumers, using up almost 25% of all household water. Young adults in university accommodations were the worst perpetrators, frequently showering and using over 190 litres of water every day.
Research determined that laundry facilities were the worst part of being a student, noting that many people would reuse their shower water if it made laundry easier and more accessible.
Lylo has designed a product which helps students wash their laundry more sustainably - the first washing machine to collect wasted shower water and utilize it within the laundry process.
Considerations were taken to evoke an emotive response from users. The product conveys a sense of cleanliness through its bright white and blue colour scheme.
Water is collected in the removable tank, which can be placed on the shower floor like a mat. Once you have finished showering, you reattach the tank to the base. The machine filters the water and uses it to wash your clothes.
Lylo has made considerable progress since its conception, having produced an aesthetic model and a separate working prototype capable of washing laundry.
Lylo's visual identity draws directly from its 'grounded' and 'responsible' brand values while maintaining a 'playful' tone - in keeping with the student water efficiency market.
The vertical logotype is an individually strong graphical element but still functions well with the other brand assets. In addition, it is flexible and adaptable to any height, making it as dynamic as the products Lylo create.
Poppins was chosen for its Poppins its clean, geometric nature - reminiscent of early industrial typefaces - although its round, quirky shapes make for a more human feel.
Lylo's colours are chosen to feel bright, clean and energetic. They reflect the brand's guiding principles, with the dark grey being reminiscent of earth and the bright blue representing water.
Graphic assets were designed to emphasise product features - Lylo's icons resemble the classic washing instructions found on clothing, and the signature wave pattern is insipred by the water filtration process.
The secondary logo was animated to add a visual flare to video content.