Goldring Vinyl Accessories

Goldring is the UK’s number one brand for hand-made turntable cartridges. The new ‘Vinyl Accessories’ range brings together the brand’s original record care products and re-imagines them for the modern, high-end vinyl enthusiast.

Year

2019

Client

Armour Home Electronics

Discipline

Packaging design

Role

Designer

An image showing-off the Goldring Vinyl Accessories product box, in a pink pastel environment.

Project Overview

Maintain and care for your collection and cartridges in a static-free environment.

Goldring's original record care products were outdated and required a refresh to be improved and brought under the new brand guidelines.

Target Audience:

A range of consumers, from casual listeners to professional audiophiles looking to manage and preserve their vinyl record collection and cartridges.

Ideation

Modelling and exploration.

Card models were created, with inspiration taken from Goldring’s current product range - key to maintaining brand consistency.

Card models of initial packaging concepts.
Card models of initial packaging concepts.

Design

Brand consistency.

Taking inspiration from Goldring's current line of products has informed a sleek, black design to provide an aspect of luxury to the average consumer.

Product box

The products are housed in individual premium presentation boxes, designed to be beautifully displayed and easily stored. All packaging is made from folded card, requiring no glue and allowing for ease of recyclability.

An image of the Goldring stylus cleaning kit, open box and laid out.
The back of a Goldring stylus cleaning kit box.A Goldring stylus cleaning kit box, sliding into it's outer sleeve.
Point of sale

The POS display includes a removable headboard, along with interchangeable language stickers allowing for use worldwide.

An image of the Goldring exstatic record cleaner POS, as it would e on display in a store environment.
An image of the Goldring exstatic record cleaner POS, open box and laid out.

Delivery

Ready for production.

The print and packaging for Goldring's line of vinyl accessories, reinforces their reputation as the UK's number one brand for hand-made turntable cartridges.

A collection of Goldring Vinyl Accessories boxes and POS displays arranged in a isometric pattern - both open and closed box.

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