Euros Sticker Booklet

Lidl were the official partner of UEFA EURO 2024™ for fresh fruit and vegetables, promoting the importance of healthy eating and regular exercise. They kicked off the excitement by installing Fan Zones across the UK. The project comprised the design of the campaign's leaflet, illustration of the fruit character stickers, and preparation of artwork for print.

Year

2024

Client

Lidl GB

Discipline

Illustration, Editorial, Print

A pile of brightly coloured Lidl fruit stickers on a patch of grass.

Project Overview

Eat fresh, play fresh.

Led the design and illustration of a themed sticker booklet and its corresponding stickers for Lidl’s UEFA EURO 2024™ Fan Zones. The project involved working with the Senior Art Director to create engaging and vibrant visuals that captured the excitement of the Euros and effectively communicated the brand’s commitment to freshness.

Design

Sticker concepts developed to engage children
through the use of anthropomorphised fruit and vegetables - fun and colourful characters promoting football skills.

A pile of open Euros sticker books on a patch of grass.
A person holding a few Lidl fruit stickers (lemon, banana & carrot).
Delivery

Care was taken to ensure consistency between existing brand and event collateral. Success measured through the number of leaflets handed out and engagement with the stickers and football activities.

A poster from a Lidl Fan Zone event showcasing the football activity and corresponding fruit sticker (broccoli).
A person dressed in a Lidl shirt holding a Euros sticker book.
A person holding open a Euros sticker book, with all five stickers in place.