Branding, Logo identity, Web design
Lead designer tasked with rebranding and repositioning the content agency, focusing on roll-out through digital media. This required creating a cohesive identity across the website, social media platforms and internal stationery through video, static and print collateral.
Co-designed with Matt Cotterill.
The new logo favours a bolder and more modern approach - consisting of three blocks, each representing a different brand facet: Creative, Code and Content.
Concepts developed alongside the content-led long idea and manifesto (all about storytelling and creating connections through conversation) with a palette inspired by Plutchik’s colour wheel of emotions.
Rollout across digital platforms, comprising a redesigned website showcasing projects, Instagram posts to reflect the company’s culture, and thought-leadership promotion through LinkedIn articles.
Article imagery uses the ‘content block’ elements to build up a particular aesthetic or communicative visual - shifting to make dynamic arrangements and provide depth to 2D assets.