Lylo

An eco-startup created by two product design graduates on a mission to promote water efficiency and offer products that find new and innovative ways to reuse water. Lylo's flagship product is a portable washing machine that reuses filtered shower water to wash clothes. The project comprised the complete company branding, including the logo, visual identity, website, marketing materials, and internal stationery.

Year

2021 - Present

Client

Lylo Products

Discipline

Branding, Logo identity, Packaging, Copy writing, Web design

Multiple 'Portable Washing Machines' arranged in an isometric layout.

Project Overview

Clean clothes, clean conscience!

Co-founder and Creative Director of the sustainability-focused brand, Lylo. Personally in charge of creating and designing collateral for product development and marketing,
including packaging, pitch decks, videos and social media.

Co-founded with Joanna Power.

Identity

Inspired by the earth and water that Lylo is preserving, the new visual identity is designed to feel bright, clean and energetic. The vertical logotype was created to be as dynamic as Lylo’s products.

The Lylo Products logo, on a solid blue background.
The shipping box for Lylo's Portable Washing Machine. Complete with labels, and washing icon pattern print.
A few pages from the Lylo Products brand guidelines, covering the logos, the brand colours and the preferred typeface.
Product

Lylo’s washing machine achieves a modern yet playful aesthetic and uses the brand pattern and icons to ease human interaction. Applied colour theory increases the users’ perceived cleanliness.

Lylo's Portable Washing Machine surrounded by dirty laundry.
Lylo's water collection mat on the floor of a shower.
Collateral

Digital and physical collateral has allowed Lylo to reach a larger audience in the start-up space - through quirky pitch videos, social posts, blog articles and distinctive merchandise at networking events.

A laptop screen showing a homepage from the Lylo Products website.
A collection of social posts from the Lylo Products Instagram page - showing off products, features, news stories and more.
Lylo's branded business cards.
A black shirt with a blue Lylo tag, with the phrase: "Clean Clothes, Clean Conscience" printed on the back.
Campaign

Marketing campaign and target demographic testing carried out with The Evening Standard. ROS and HPTO assets overdelivered with an average CTR of 0.25%.

A variety of assets were illustrated and designed
to fit standard web specifications. Coupled with audience-specific copy, these ads were intended
to elicit an emotional response from the site visitors.

A person holding a tablet showing the Evening Standard website homepage.
A collection of Lylo's Evening Standard marketing assets.