Made in Brunel
Brand identity, Merchandising
Brief: Help promote the incredible work students produce and establish strong links between the design department and industry by creating the visual identity for Made in Brunel 2021.
Brunel design students in their graduating year aspiring to break into the industry, and for industry leaders looking to hire and explore up-and-coming design talent.
This project and its result were based on research in many fields, including information consumption, audience, commercial presentation, and most importantly, branding methodology. The brand's identity and guidelines were created using the brand onion strategy - to capture the essence, values and personality traits that differentiate 'Above the Fold' from Made in Brunel's previous annual identities.
'Above the Fold' is a classic newspaper term, now widely used in digital media. Brunel designers have a knack for problem-solving and producing consistently headline-standard work.
The new identity returns the original, iconic 'Made in Brunel' colour palette to its primary position, coupled with a custom typeface and a range of assets to add a vibrant personality to the brand.
The 'Above the Fold' logo blends visuals from type and origami to represent a student's design journey - deviating off course and finishing on top.
Two sans serif typefaces were chosen for both their aesthetic appeal and readability at small scales.
The playful interaction of the three primary colours, coupled with playful shades
of mauve and teal, is a visually powerful portrayal of the brand.
For the assets, we decided to opt for a style that was minimal yet colourful, created to supplement the logo and for use in cases to
increase visual satisfaction.
The logo was separately animated to visually satisfy viewers across media platforms.
With the brand film, we wanted to communicate the physicality of the logo and brand name, which led to the concept of creating a physical copy of the logo and filming the process.
'Made in Brunel: Above the Fold' concluded in Summer 2021, after a successful year of student work and events.
Highlights for the brand included: hanging 6-metre long banners from the lecture centre, hosting a design challenge in a virtual building, selling out of a record amount of merchandise, and launching the first-ever 'Made in Brunel' Podcast.
I helped oversee the production of the first hand-finished edition of the annual book, from its initial conception, through editing and fulfilment along with the Publication team.
The 'Above the Fold' merchandise collection was
created to compliment the brand; by bringing in
elements of streetwear design, I created iconic
pieces of bold and unique clothing.
In June 2021, Made in Brunel took over the Bargehouse on London's Southbank for the annual 'Showcase' event. I was seen designing the event decor and setup, including wayfinding, signage, flyers, leaflets, and award trophies.