Above the Fold


Made in Brunel is a student-led programme that facilitates the connection between Brunel design and the greater creative community. Several events are held, leading up to the final design showcase and publication of the 'Made in Brunel Book'.

Each year aims to learn from the last, bringing something new and exciting to the brand, with 2021 carrying the theme: 'Above the Fold'. Whilst a part of the project, I was responsible for establishing and maintaining the brand and creating merchandise and marketing materials.

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My contribution

Brand Identity Brand Systems Art Direction Merchandising

The team

Paramveer Bhachu Yasmine Fell




'Above the Fold' is a classic newspaper term, now widely used in digital media. Only the top half of a broadsheet is visible on newsstands, thus requiring important titles to be continually placed above the fold. Brunel designers have a knack for problem-solving and producing work that is consistently headline standard.

This year's brand identity has stemmed from our five core brand principles: adaptable, connected, innovative, inspired and tangible. With a fantastic team of graphic designers, photographers, and render artists this year, it was more important than ever to create a brand that could be expressed through these mediums. As a result, our new identity returns the original, iconic 'Made in Brunel' colour palette to its primary position, coupled with a custom typeface and a range of assets to add a vibrant personality to the brand.


Made in Brunel: Above the Fold concluded in Summer 2021, after a successful year of student work and events.

Highlights for the brand included: hanging 6-metre long banners from the lecture centre, hosting a design challenge in a virtual building, selling out of a record amount of merchandise, producing a bespoke hand-finished edition of the annual book, launching the first-ever Made in Brunel Podcast and live-streaming student projects directly from the 'Final Showcase' event.

Watch the Highlight Montage ➞

Next project

Wow Craft